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Email Server Colocation


Do your email campaigns land in spam folder?

A Good Reputation Starts Here.
As a responsible email marketer, you are probably well aware of the implications that the US Federal CAN SPAM Act of 2003 has on your business. You are taking all steps required to ensure compliance.

Most of the requirements of the CAN SPAM Act are fairly straight forward. Learn More about the Basics of the CAN-SPAM Act of 2003 Here. We are Carolinanet require all our email clients to meet the CAN SPAM Act requirements. They are binary - either you meet the requirements or you don't. But then there's unsubscribing.

Unsubscribe compliance is likely the most difficult task you face as an email marketer. At the surface, it seems simple, but you are probably well aware of some of the hurdles you face. You provide a mechanism where customers can enter their email address and you make sure not to send them email in the future. But, if your organization has multiple divisions, you are likely well aware of the difficult task of managing suppression lists across divisions. If you're an advertiser using third-party senders, how can you ensure that the senders you use are properly honoring your unsubscribe requests? If you're a sender, how can you make sure advertisers you use aren't misusing the suppression list and giving you a bad reputation?

Carolinanet will host your email servers and help you ensure you are complying with the CAN SPAM Act. With LashBack's unsubscribe monitoring service, you will have real time knowledge of your unsubscribe compliance. If you or a marketing affiliate fails to honor unsubscribe requests or allows your suppression list to be misused, you will know when it happens and be able to take the steps required to fix the problem.

As a new email server colocation client you are given a 30-day free trial of LashBack's UnsubMonitor service. This will insure you are complying with the law and that you are a responsible email marketer. Once your services are setup we will then set up monitors for these mail servers and will notify you within 24 hours of any of the following CAN SPAM violations:
  • Failure to provide a working unsubscribe mechanism in emails sent.
  • Failure for you or an associated advertiser to honor unsubscribe requests within 10 business days in email sent by you.
  • Misuse of your suppression list or the suppression list of any advertiser you send on behalf of.
Simply provide us your unique unsubscribe mechanism, whether it's an email address or a web page. We will then set up monitors for this mechanism and will notify you within 24 hours of any of the following CAN SPAM violations:

  • Failure to honor unsubscribe requests within 10 business days for your unsubscribe mechanism.
  • Misuse of your suppression list by third-parties.
  • Any of the above violations by senders using your unsubscribe mechanism.